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How does the World’s No. 1 Brand Engage with Millennials & GenZ in Latin America?

The Coca-Cola Company, the world’s largest beverage company, launched an interactive online radio station providing a 24/7 platform for GenY & GenZ Coca-Cola named the project with a unique and hip domain extension that connects with both generations thereby converting the valuable hard-to-reach demographic group into true believers of the brand and making them feel a sense of ownership and vested interest in the brand’s popularity and success. has become a true Cult Brand!

Coca-Cola.FM is an online entertainment platform targeting consumers in Latin America with relevant music, video, live-stream concert and events, conversations and social media-powered content.

Coca-Cola.FM is now the most listened to radio in Argentina and is also the most listened to online station in Latin America!

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